Testimonials & Case Studies
Multimedia
Dunkin' Donuts
The goal of Dunkin' Donuts was to drive customers to the stores to purchase items and win prizes. Using a multi-media integrated campaign including newspaper, online & mobile, coffee sales at the retail locations increased 200% vs. the week prior. The click-through rate for the email blast was more than double the average. Fifty percent of readers surveyed stated they would visit a Dunkin' Donuts as a result of seeing the ad.
"Proof positive that the strength of an integrated campaign utilizing newspaper, online and mobile can be effective and reach current and new customers." Monica Apodoca, Field Marketing Manager. To read more click here.
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Barrett-Jackson
Barrett-Jackson launched a multi-media integrated campaign to sell tickets for their 2010 auction. The campaign included newspaper ads, a custom insert, magazine ads, behavioral targeting on azcentral.com and mobile banner ads. Results were higher than expected; the Barrett-Jackson Facebook page had 3,100 friends prior to the campaign launch, and has over 11,000 fans through June, 2010. More than 180,000 attendees visited the 2010 show. To read more click here.
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Research
Sonoran Office of Tourism
The Sonoran Office of Tourism sought to understand current travel perceptions among Arizona residents. Republic Media conducted a major research effort to examine the profiles of travelers to Sonora, with the goal of refining marketing communications to drive tourism. The survey revealed that the economy was the number one barrier to travel to Mexico. Concerns also existed about safety, but these were primarily among those who had not yet travelled to Sonora. Ultimately, a large percentage of respondents would visit, if presented with a travel value. To read more click here.
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Fascinations
Fascinations sought to improve marketing relevancy and customer understanding. An analysis of the Fascinations customer database was conducted and media schedule scenarios were conducted to better understand reach-potential among high-indexing segments.
"Beyond delivering a comprehensive and effectual analysis of our customer database, Republic Media provided an equally valuable service - a measured and thoughtful approach to helping our organization interpret those metrics." Michael Ham, Fascinations. To read more click here.
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Arizona Lottery
The Arizona Lottery wanted to drive ticket sales during the launch of their new game, 2by2. A national ad effectiveness study was conducted and shared with lottery media buyers and a front page box ad program was recommended for the product launch. During the launch period, game sales were 19.6% ahead of projections and the revised box ad format nearly doubled recall over previous ad formats. To read more click here.
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Toys "R" Us
Toys "R" Us sought to increase market share in the Valley. A review was conducted of the Toys "R" Us audience composition, revealing that they were losing Spanish dominant Hispanics to competitors. Recommendations were made to leverage marketing efforts in Hispanic vehicles to speak directly to that audience. To read more click here.
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Burger King
Burger King recently opened a new location in Phoenix and wanted to promote their grand opening. The goal was to have consumers redeem coupons provided in ads and to increase awareness of store location along with a.m. & p.m. menu offerings. By placing coupon ads in Buyer's Edge and targeted inserts, more than 150 coupons were redeemed within the first week. Same store sales increased 3.7 % from previous week.
"I am impressed with not only the design capabilities of Republic Media, but also the power of their product. Buyers Edge worked well for our grand opening!"- Brad Flahiff, Barnett Management Group. To read more click here.
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Creative Leather
Creative Leather sought to drive customers to their stores and increase sales. Republic Media developed a campaign to create and increase brand awareness and convey brand attributes of quaily and value in a compelling and effective message. A promotion was also developed that provided incentives to consumers that made a purchase. The campaign was a major success, resulting in hundreds of coupon redemptions and improved reach of target audience. To read more click here.
"I've never seen a series of ads produce more people walking into the store carrying that advertisment." - Sales manager at the Chandler store.
"Republic Media and the CSG team have been a great partner in helping us grow our business and succeed in this challenging economic time. I value our relationship and the strategic guidance they have provided." - Mikes Gregory, President. For more information click here.
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London Gold
London Gold, a Phoenix market jewelry retailer, sought to drive customers to their retail locations for jewelry purchases. Republic Media proposed a holiday campaign utilizing Ad Scapes, allowing for more creativity, increased ability to showcase more products, as well as a unique integration into the page. To read more information click here.
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