Find Your Target Customer

Know who you are trying to reach? Select your target customer(s) and/or regions of the Valley for demographic information, buying habits, and recommended products. If you would like a customized demographic profile built for your business OR if you would like to schedule an appointment to consult with us about who your customers are, contact us today.

Demographic Profiles

 25-39 Year Olds
 40-59 Year Olds
 60+ Year Olds
 Families
 Hispanics
 Spanish-Speaking Hispanics
 HH Income $75K+
 Homeowners
 Job Seekers
 Apartment Seekers
 Car Shoppers

Geographical Profiles

 Ahwatukee
 Central Phoenix
 Chandler
 East Mesa
 Gilbert
 North Glendale
 North Phoenix
 North Scottsdale
 Northeast Phoenix
 Northwest Valley
 Peoria
 South Glendale
 South Phoenix
 South Scottsdale
 Southwest Valley
 Surprise
 Tempe
 West Mesa

Products: How do I Reach my Customers?

The Arizona Republic Banner Image
The Arizona Republic Product Image

Be seen by more than 1.5 million people.

The Arizona Republic reaches more than 1.5 Million or 50% of Phoenix Adults each week. Readers are affluent with higher than average discretionary incomes giving them more purchasing power than the general market.

The Arizona Republic reader profile:

  • 47% male, 53% female
  • 8% are 18-24
  • 23% are 25-39
  • 38% are 40-59
  • 31% are 60+
  • 44% of readers have household incomes more than $75K.
  • 74% own their own home.
  • 67% have at least some college education.
  • 38% have children under 17 in the household.

Technology habits:

  • 45% have an MP3 player (iPod, Zune, etc).
  • 79% have accessed the Internet in the past 30 days.
  • 43% own a DVR.

Financial outlook:

  • 36% have mutual funds, 15% more likely than the overall market.
  • 38% have home mortgages, 10% higher than the overall market.
  • 28% have a money market account, 21% higher than the overall market.
  • 31% invest in stocks or stock options, 6% higher than the overall market.
  • 32% of Republic readers are more likely to have a home improvement loan than the overall market.

Items planning to purchase in the next year:

  • 14% plan to purchase furniture.
  • 13% plan to purchase a major appliance. 
  • Over 49,000 plan to purchase a home.
Source: 2009 Phoenix Scarborough Release 1, Reach of Arizona Republic is based on 6 daily and 1 Sunday



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