Effectively reach more valley shoppers with money to spend.
Fashion & Style readers spend millions of dollars every year on everything from beauty and accessories to clothing and jewelry. Comprised of predominately women, these individuals are interested in fashion for work and play, and look to Fashion & Style to keep them up on the latest trends. These readers are style conscious and savvy, and want to know where to find the latest looks and at what price. As Arizona’s ultimate shopping and style publication, Fashion & Style provides Valley shoppers with the resources they need to live fashionably. As additionally, azcentral.com, featuring Fashion & Style, averages 358,000 monthly page views.
Reader Profile*:
- 55% are female
- 26% are 18-39
- 38% are 40-59
- 58% are currently employed full time
Technology Habits*:
- 67% are wireless/cell phone subscribers
- 69% have accessed the Internet in the past 30 days
Shopping Habits*:
Items purchased in the past year:
- 56% bought cosmetics, perfumes or skin care items
- 46% bought women's casual clothing
- 42% bought women's shoes
- 43% bought men's casual clothing
Top content items of interest:
- Bargains
- Weekend wear and work style
- Local sales
- Before and after makeovers
- Down-to-earth fashions
About Fashion & Style readers:
- Over 30% of women under 55 associate Fashion & Style with high quality fashion
- Men are interested in bargains, local sales and men's fashion
- Women are interested in bargains, local sales, local shopping and beauty topics
- 90% of Fashion & Style readers feel a bargain for a work dress would be up to $50
- 85% of Fashion & Style readers consider a bargain for a casual dress would be $20 or less
- Both Men and Women readers found an average price for dress pants to be between $20-$75
- Nearly 6 out of 10 readers under 45 have visited a store or business after seeing an ad in FASHION & STYLE
Distribution and Frequency:
- More than 450,000 copies are distributed in The Arizona Republic every Friday
Deadlines and Materials
Space reservation: Thursday, 5 PM
Materials finalized: Friday, 5 PM
Source: 2009 Phoenix Scarborough Release 1, 2009 FASHION & STYLE Reader Survey, Omniture 2009 Jan - May
*Reader of typical newspaper fashion section
