Connect with more Valley Internet users.
Reaching more than one out of three online adults (34%) every month, azcentral.com has more visitors than any other local news/information Web site in the Phoenix market! In 2008, azcentral.com hit record numbers of page views – averaging more than 79 million each month. Combined with the power of careerbuilder.com, cars.com, and apartments.com, azcentral.com delivers a multi-faceted Web site designed to be the #1 information source to the online Phoenix adult.
azcentral.com visitor profile:
- 50% male, 50% female
- 14% are 18-24
- 35% are 25-39
- 41% are 40-59
- 10% are 60+
- Median annual household income is $80,565, 35% higher than the overall market median
- 81% own their home, higher than the market average of 74%
- 36% have college degrees, compared to 24% of the entire market
- 68% have white collar jobs, compared to 45% of the overall market
- 55% have children in the household, higher than the market average of 46%
Technology/media habits:
- 84% have a broadband Internet connection, compared to 60% of the Valley
- 84% have purchased something on the Internet in the past year, compared to 58% of the Valley
- 34% have spent more than $1K on items purchased online in the past year, compared to 20% of the overall market
- 46% own a DVR, compared to 38% of the overall market
- 82% have wireless/cell phone service
- 29% more likely than the overall market to use their mobile phone for text messaging
- 56% more likely to use their mobile phone for Internet access
Financial outlook:
- 44% have an auto loan, 38% more likely than the overall market
- 53% have a home mortgage, 36% more likely than the overall market
- 34% have mutual funds, 16% more likely than the overall market
- 41% invest in stocks or stock options, 32% more likely than the overall market
Product information:
azcentral.com is the most visited site for news and information in Arizona. With multiple products and a wide reach, this Web site delivers you the most potential customers. azcentral.com offers:
- Banners and splash pages
- E-mail blasts
- Newsletter sponsorship
- Text alerts
- azcentral wireless
Source: 2008 Phoenix Scarborough Release 1; Omniture Jan-Dec 2008
