E-Reader Households More Likely to Read Newspapers In Print and Online
According to new E-Reader Household data from Scarborough Research, the nine million adults within the four million households that own or plan to buy an e-reader device, 78% of adults in E-Reader Households read a newspaper in print or online during the past week, versus 71% of all adults. They are 11% more likely than the average adult to do so.
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FedEx enables on-the-go shipping
FedEx has debuted a new BlackBerry application and a mobile site to let customers ship, track and find bricks-and-mortar locations via their mobile device.
Customers can access and manage their MyFedEx account via the application and Web site. The BlackBerry application is available for free in BlackBerry App World.
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Golfsmith targets golfers on the go with new mobile commerce app
Golf retailer Golfsmith has launched a new iPhone/iPod touch application that lets golfers buy golf supplies and equipment, anytime and anywhere, even from the 18th hole.
Golfsmith tapped mobile commerce specialist Digby to create the customized mobile iPhone/iPod touch shopping experience for consumers.
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Are Retailers Missing Valuable Conversions with Limited Display Campaigns?
Unique users typically see a campaign only once or twice.
As the holiday season approaches, retailers around the world will be revving up their online display campaigns. But will they be planning the most effective executions?
According to campaign management firm MediaMind, about a third of all online display advertising by the retail industry occurs during November and December. But most campaigns reach individual web users only a single time.
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Mobile and Social Dominating Local Search
About 45% of consumers don't have a specific business in mind when conducting a local search online. In fact, more local business searchers begin with general keyword terms in search queries. They have products and services in mind, but they are not sure where to make the purchase, according to a study released Monday from 15miles, the local, mobile and social marketing arm of TMP Directional Marketing.
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Forever 21 bolsters multichannel retail support strategy with mobile
Forever 21 is driving consumers in-store by selling its entire collection via a mobile commerce-enabled application and site.
The company updates the application with hundreds of new styles daily. The application is available for free download in the App Store.
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Ballmer Talks Windows Phone 7
Microsoft Corp. has struggled for the past two years in the mobile-phone market. But CEO Steve Ballmer says his company finally has a compelling story.
On Oct. 11, Microsoft and its partners plan to announce the initial wave of handsets that will use Windows Phone 7, a thoroughly overhauled version of the company's cellphone operating system.
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New! Under-35 Hispanic Age Group Engages With Hispanic Newspapers
Alloy Access, in partnership with Excend Consulting Services, in a recent Hispanic Newspaper Audience study, says that young and educated consumers (usually known for usage of digital mediums) report continued readership and engagement with the Hispanic print medium. 57% of respondents who read their Hispanic newspaper are under the age of 35.
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Newspapers Still Send Consumers To The Store
According to early data from MORI Research, announced by the Newspaper Association of America, 59% of adults identify newspapers as the medium they use for planning, shopping and purchase decisions, making newspapers the leading advertising medium cited by consumers for these activities.
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Metrics That Matter: Proving ROI to Magazine Advertisers
There have been years of study and discussion by, among others, the Magazine Publishers of America, along with a fair amount of debate about how magazines can better prove their advertising return on investment (ROI).
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NEW! Seven Top Online Marketing Trends for 2009
Because both marketers and consumers will have limited budgets, we'll see longer sales cycles, lengthier prepurchase dialogues with consumers, and less brand advertising. As a result, companies will focus on the following three goals and the related analytic indicators to track them. They are increased ROI, improved targeting and enhanced customer focus.
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Brands are big word-of-mouth topics among new moms
Pregnant women and new moms engage in one-third more word-of-mouth conversations per day than women in general and almost two-thirds of their conversations include brand recommendations. Furthermore, most of the conversations are positive, considered highly credible and driven by the information on the Internet.
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New! Hispanic Online Audience Growing 50% Faster than Populace
The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% year over year growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population.
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New! Green-Marketing Revolution Defies Economic Downturn
Green marketing is turning out to be surprisingly recession-proof.
Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." If that pace holds all year, it will triple the number of green launches last year, which in turn was more than double the number in 2007.
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