New! Under-35 Hispanic Age Group Engages With Hispanic Newspapers
Alloy Access, in partnership with Excend Consulting Services, in a recent Hispanic Newspaper Audience study, says that young and educated consumers (usually known for usage of digital mediums) report continued readership and engagement with the Hispanic print medium. 57% of respondents who read their Hispanic newspaper are under the age of 35.
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Newspapers Still Send Consumers To The Store
According to early data from MORI Research, announced by the Newspaper Association of America, 59% of adults identify newspapers as the medium they use for planning, shopping and purchase decisions, making newspapers the leading advertising medium cited by consumers for these activities.
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Metrics That Matter: Proving ROI to Magazine Advertisers
There have been years of study and discussion by, among others, the Magazine Publishers of America, along with a fair amount of debate about how magazines can better prove their advertising return on investment (ROI).
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NEW! Seven Top Online Marketing Trends for 2009
Because both marketers and consumers will have limited budgets, we'll see longer sales cycles, lengthier prepurchase dialogues with consumers, and less brand advertising. As a result, companies will focus on the following three goals and the related analytic indicators to track them. They are increased ROI, improved targeting and enhanced customer focus.
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Brands are big word-of-mouth topics among new moms
Pregnant women and new moms engage in one-third more word-of-mouth conversations per day than women in general and almost two-thirds of their conversations include brand recommendations. Furthermore, most of the conversations are positive, considered highly credible and driven by the information on the Internet.
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New! Hispanic Online Audience Growing 50% Faster than Populace
The US Hispanic online population reached a record 20.3 million visitors in February 2009, experiencing 6% year over year growth over the same period in 2008, according to a report on the US Hispanic internet market from comScore, which said the Hispanic online demographic is expanding more than 50% faster than the overall US online population.
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New! Green-Marketing Revolution Defies Economic Downturn
Green marketing is turning out to be surprisingly recession-proof.
Datamonitor shows 458 launches so far in 2009 of package-goods products that claim to be sustainable, environmentally friendly or "eco-friendly." If that pace holds all year, it will triple the number of green launches last year, which in turn was more than double the number in 2007.
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